Procedure

Audience:� The intended audience for this web site would be busy corporate individuals who are seeking time/money saving convenience.� Although one could shop via this site while having just surfed onto it, the majority of customers would be those who had a catalog and were looking for an easier way to shop.

Persuasion Techniques:

Testimonials:� To increase the idea of ease of use and usefulness of the company I have included four every day citizen's comments about why they like the site. Often people would like to know point blank WHY should they use as service or buy a product. Testimonials do just this. Think of all of the celebrity endorsements out there.

Emotional Appeal:� I have also used emotional appeal by mentioning the wasted time of traditional grocery stores and the increased time one could spend with his or her family.� This is emphasized again with the testimonials page showing a picture of a family and even mentioning families in the testimonials themselves. � Included in this emotional appeal is the new feature of the diaper delivery service.� Using a baby picture etc. on the page increases the warm feeling that was attempted.

Statistics and Affiliations:� I have mentioned on the opening page the 5,000,000 people who shop online...creating a bandwagon technique and supporting those who may be hesitant about shopping online.� I have also mentioned a fictional affiliation with the American Grocer's Association to build confidence in my company and service.�

Web Design Techniques:

I have used a variety of techniques including the same subdued yet relevant background for all of my pages (with the exception of the order form, which just did not seem to need decoration).� I have included a menu on all the pages (again the exception is the order form) and a home button on all pages for ease of use.� All of the pages were designed with the intent that they would load within under 45 seconds.�

As is customary for web pages I have included on each page a header, body and footer.� I have kept graphics to a minimum and devoted much time to a simple and easily navigatable format.

I have used FrontPage 98's form menu in order to create a easily understood order form.

As suggested in Vasquez, I have used only internal links on the opening page and have tried to maintain substantial white space to allow the web site to remain uncluttered and easily read.

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